HSBC celebrates the Unsung Heroes who work hard to support their families back home with the HSBC Personal Banking Account with features and benefits that now appeal to everyone.
Coca-Cola - The Giraffe /Bronze - Cristal Festival 2016 /Silver - Dubai Lynx 2016 /Gold - Loeries 2016
A Giraffe is tall, the tallest in its habitat. So is the new coke can.
Bou Khalil supermarket - Em Khalil /Bronze PR - Dubai Lynx 2018 /Grand Prix Outdoor - Dubai Lynx 2018
Cannes Young Lions local print competition 2016 - Lebanese Autism Society /GOLD
It was during an 8 hours competition to create a press ad for LAS (Lebanese Autism Society). LAS helps parents deal with children that have autism. Most parents don't detect this disorder or misinterpret the symptoms. My teammate Dina El Khouri and I got first place and won a fully paid trip to Cannes Lions Festival from June 19 to June 26, 2016. We also represented Lebanon and competed internationally with other young advertising professionals.
Cannes Young Lions global print competition 2016 - United Nations
It was during a 2 days competition in Cannes to create a press ad for the UN sustainable development goals, ensuring access to water and sanitation for all. The purpose was to raise awareness about the lack of access to toilets in many countries which leads to children drinking fecally contaminated water.
Cannes Young Lions local print competition 2015 - Basma /GOLD
It was during an 8 hours competition to create a press ad for Basma. Basma is an NGO that works with deprived and poor families and help them reintegrate society and have a decent life. People's perception of the NGO is that they only help children. My teammate Ali Faraj and I got first place and won a fully paid trip to Cannes Lions Festival from June 19 to June 26, 2015. We also represented Lebanon and competed internationally with other young advertising professionals.
Bou Khalil supermarket - Pinktober
Pinktober is the Breast Cancer Awareness Month. We thought of this idea in October, presented it to the client and produced it on our smartphone the same day.
Coca-Cola - tawwel el far7a
In 2016, Coca-Cola was bringing the new sleek can to Lebanon with 25ml extra at the same price. The launch campaign was put up for pitch for the best to win. We won the pitch and launched the new can under the creative platform of "tawwel el far7a" - a play on words on a common Arabic expression that translates to "elongate the happiness" - simply incorporating both the new can's selling feature and the Coca-Cola brand platform at the time of "open happiness".
Volkswagen - Tiguan Lifestyle Advantages
The Tiguan never had its own promotion, and in 2017, VW Lebanon needed to sell more than 200 Tiguans. So we created the Tiguan Lifestyle Advantages: A cashback promotion hidden in the form of a program where you get $3,500 of lifestyles advantages upon the purchase of a Tiguan. Weather you're a socialite, a super mom, a tech freak, an athlete or a shopaholic, there is a Tiguan for you.
BBAC - Pitch won & produced
touch - Don't Drive
Many find the small screen they’re holding in their hands to be much more interesting than what’s going on around them. But behind the wheel, it’s a recipe for disaster. However, urging people to stop texting and driving hasn’t made enough of a difference. So here’s what we suggest: text, WhatsApp, post, snap, tweet, share, like, react, send voice notes, and stream your heart out. Just Don't Drive. In collaboration with several road partners, the touch Don’t Drive initiative is a cause we can all get behind: safer roads thanks to a choice of transportation solutions, with special offers and deals. The campaign launching the initiative highlights the different kinds of people who continue to text and drive, and provides alternatives. So whether you’re the king of likes or a serial emailer, get onboard with our initiative and give the touch road partners a try while enjoying special offers and deals.
The Right Seat activation The Right Seat is the right seat to text, whatsapp, share, post, tweet and take selfies from. Take a selfie in The Right Seat and share it on Instagram with the hashtag #TheRightSeat for a chance to win the iPhone7 and many more prizes.
Lebanon, is a country that is always one brick away from being divided. And so, when on Nov 4th, 2017- 2 weeks before Lebanon celebrates it’s 74th year of independence - the Lebanese Prime Minister, Saad el Hariri, suddenly resigned while in Riyadh, it left the country in a state of unrest, uncertainty and confusion. Touch Lebanon’s leading mobile operator, and facilitator of the country’s future, decided to act fast and to send a message of unity to all the Lebanese on Independence Day with a film that embodies hope, unity, strength in solidarity and inclusion. The film brings celebrities, different entities and everyday people in one parade.
In less than 1week: - 3M views on Social Media - Most shared Independence Day film in Lebanon ever - 98% positive sentiment and engagement with the Touch brand vs. the usual 85% negative comments about the brand on social media - 15% increase in social media followers for the Touch brand - Video was leaked a day before the launch and became a viral whatsapp film that people kept on sending to each other
List of celebrities and entities that took part in the film: Valerie Abou Chacra Tony Abou Ghazaly Ghina Ghandour Daouk The Doctors: Dr. Layal Abi Zeid and Dr. Imad Melki Hayat Mirshad Youssef Nassar (Guitarist) Nicola El Hakim (Adonis drummer)Roger Moukarzel Cynthia Khalifeh Chef Antoine Marc Hatem Michel Azzi Internal Security Forces Lebanese army Middle East Airlines Harley-Davidson Lebanon Poly Liban Onlivery Lebanese Red Cross Civil Defense Lebanon Guy Manoukian (music composition)
Campaign Visuals We took the Lebanese National Anthem lyrics and we highlighted parts of it in the visuals, while always adding to it a touch of inclusion, unity, social duty and gender equality. Visual 1: Our Lebanon, the achievements of its youthflow from pole to pole Visual 2: Our Lebanon, its seas and its landswe will preserve them Visual 3:Our Lebanon, on the day of crisisunites us Visual 4: Our Lebanon, brings forth stalwart menand women
Roadster Diner - The Black Burger
In July 2015 popular Lebanese casual-dining chain Roadster Diner introduced a new black burger. The burger is the same as any other, except for the black bun. As this is the only differentiator, we focused on the blackness of the burger for the launch campaign. We created a main visual composed of a simple illustration of a pair of hands on a full black background, using the negative space in between them to shape the burger. We adapted this visual into a series illustrating different reason to try the black burger, all of which are absurd and focus on the blackness of the burger. The different visuals reference trends within the country and familiar international pop-culture. Each visual is targeted to a specific age group and as a whole the series is identifiable to Roadster’s entire customer base, ranging from age 16 to 60.
How do you launch six limited edition Heineken Global Cities bottles and bring an international experience to Lebanon in 2014 on a 10k budget that includes media? You have a little fun and Open Beirut.