Hippo - Life Choices
Hippo.co.za compares a range of financial products & providers to help you save money and make the best choice. Their ATL campaign was focusing on the moment of hesitation when humans were given historically changing choices. What we needed to do is bring that to a human, real level, so we did documentary style episodes, which builds more credibility, about South Africans' making choices, from the hardest life-changing choice to the most ridiculously simple choice to make. Whatever it is, we are documenting how everyone has a hard time making a choice and would at the end of the day, need some support.