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Vice+ Cadillac / It's No Joke

Cadillac XT6's global campaign was all about being "Crew Ready". Instead of showing fictional extraordinary crews using an XT6 in an ad, we wanted to dive deep into the cultural issues and challenges in the UAE. "It's no joke" is an episode that tackles comedy and culture, through a crew of comedians in Dubai.

Cadillac - It's no joke: Video
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