Womanhood - The Trailer
Watch the full film on https://www.youtube.com/watch?v=wVyzyWesrjU&t=1s
We wanted to move 1st for Women from an insurance brand to an assurance voice and position them as a brand that listens, understands their audience, and the issues, beyond insurance that they face every day. Womanhood is a 22 min film that looks at the underlining patriarchal societal issues that contribute to the normalization of abuse. Viewed through the lens of a series of themes it's a tapestry of experience and stories, told through up to 35 interviews. While it's impossible to claim we set out to fully capture Womanhood, the film delicately navigates the complexities of being a woman in South Africa and is an honest read on where women find themselves right now. Compelling and deeply raw at times, the film also offers hope and asks for a more positive future through unity and support.