DTCM - New Look

DTCM (Department of Tourism and Commerce Marketing) in Dubai wanted to show Dubai to the world in a fresh and positive light. Our creative strategy was to stir away from traditional ads and create music videos for artists from different regions shot in Dubai. Basically, the best content that people will seek without interrupting them, showing our product in a subtle yet attractive way.
This video starring Rita Ora is for the US and international audience.