DTCM - Soldier

DTCM (Department of Tourism and Commerce Marketing) in Dubai wanted to show Dubai to the world in a fresh and positive light. Our creative strategy was to stir away from traditional ads and create music videos for artists from different regions shot in Dubai. Basically, the best content that people will seek without interrupting them, showing Dubai in all its culture richness, in a real and unpolished way.
This video starring Eva Queen is for the french and francophone audience.